Pay per click or PPC for doctors has become the best way to reach a local, targeted audience. And PPC medical marketing results are immediate. Your practice starts showing up in keyword searches from Day One.
Pay per click, called PPC for short, is basically paying for online advertising. You tie your ad to keywords, which is a way to target the right audience. When someone searches for that keyword or keyword phrase, your ad appears. Every time someone clicks on your ad, you pay a fee.
Find out more at 1-800-931-1970.
Every medical practice can benefit by advertising online through PPC medical marketing to overcome the competition. Afya MD is your trusted source for online PPC medical marketing and search engine optimization (SEO). They’ll work with you to develop an effective strategy that addresses:
To avoid getting left behind, you’ve got to be where your potential new business lives and plays. More people now access the Internet from their phones than from a desktop. In fact, Google announced that mobile searches overtook desktop searches back in 2015. For your practice to grow, it needs to be:
Not just visible online, but prominent
The best way to ensure online prominence is to advertise to your specialty. Pay per click or PPC for doctors has become the best way to reach a local, targeted audience. And PPC medical marketing results are immediate. Your practice starts showing up in keyword searches from Day One.
People all around are constantly seeking information from medical providers. Social media marketing lets you solicit feedback from existing patients and engage potential patients. It gives you a platform for interacting with people who may already be interested in your services — especially if you have a specialty practice.
Online marketing for healthcare providers through social media also helps you narrow your target audience to just those people who are looking for you. An unique communication that achieves specific goals:
All advertising helps builds your brand awareness. Marketing experts and psychologists suggest that a person has to see or hear your practice name 11 times before it really sticks. Advertising on multiple platforms — such as radio, television, billboards and the Internet — can help make your practice a household name. At the same time, you have to manage costs and weigh return on investment, or ROI.
The best bang for your marketing buck may be a combination of platforms, but only with PPC for doctors can you get specific reports that show exactly:
When you get pay per click management , you get reports, analysis and continual keyword research. You can see how your money is being spent and how it affects your ROI. PPC for doctors gets you Internet coverage, and that’s where many New Yorkers search for medical practices.
A PPC medical marketing campaign doesn’t have to be expensive, but below a certain level, it becomes a poor investment. The exact amount to spend on an Internet marketing campaign depends on:
While each of these points is an important factor, the last one gives you the most flexibility and power. The experts at Afya MD Medical Marketing can do the competitive keyword analysis to steer you toward the most profitable keywords so you spend money wisely on targeted ads that help you achieve your goals.
Understand that this is an advanced topic that marketers know, but practice managers and owners may not. If you need more information about how this works, please call 800-731-1970 for a free consultation.
If you’ve optimized your practice website, implementing all the recommendations from an online visibility analysis and audit, your practice eventually will get organic hits. That means your website shows up on the first page of specific keyword searches. When this happens, you’re doing everything right, and the search engines see your website as an influential resource.
Unfortunately, it takes time for this to occur. That’s why starting a PPC medical marketing campaign at the same time as optimization is a good idea. While your site is gaining authority with the search engines, your pay per click advertising is delivering immediate results. The two ideally go hand-in-hand.
PPC for doctors provides instant access to a larger online audience. Afya MD Medical Marketing holds the key to effective online advertising:
You can reach your goals and a wider audience through a well-managed PPC medical marketing campaign. Leading PPC experts are available to you, making PPC management easier and more effective for your medical practice.
Afya MD Medical Marketing understands pay per click advertising. They can help you focus on what really matters — growing your medical practice so you can take care of your patients. They do the hard work to get your practice in front of more people online. They help you beat your competitors at the keywords that are important to you. They can even give you a competitive advantage by creating video ads that boost your online presence.
Use Afya MD Medical Marketing to reach the best potential patients in your area. Online advertising can include:
When you’re ready to expand your reach and grow your practice, turn to the experts at Afya MD Medical Marketing.
We steer you toward the most profitable keywords, so you can spend money wisely on targeted ads that help you achieve your goals. We make PPC management easier and more effective for your medical practice.
Some of your best potential patients are right in your area. Reach new patients in your area with Google PPC.
We want to help you focus on what really matters – growing your medical practice and taking care of your patients.
We identify areas of improvement via competitive analysis on keywords are performing strongly for your competitors.
Get the competitive advantage by creating video ads that boost your online presence and grow your practice.