People all around are constantly seeking information from medical providers. Social media marketing lets you solicit feedback from existing patients and engage potential patients. We provide you a platform for interacting with people who may already be interested in your services — especially if you have a specialty practice.
Online marketing for healthcare providers through social media also helps you narrow your target audience to just those people who are looking for you. At the same time, it helps to achieve specific goals:
The process to develop the perfect website for your practice includes the following stages:
Ongoing support involves more than keeping your website up-to-date. You get search engine optimization for healthcare practices to ensure that your website ranks as high as possible to attract patients. Each phase of the website development process is described below.
To end up with a website that works — one that reflects your practice, attracts a crowd, and encourages visitors to contact you — you need to trust Afya MD Medical Marketing to do what they do best: in-depth planning that includes:
This stage also establishes the requirements for your website and helps you understand what to expect all along the way. Website development for healthcare providers takes a team of experts, and that’s exactly what you get with Afya MD Medical Marketing.
Website design matches the online screen to the personality of your practice. For example, your website can be comforting and professional, inspiring trust in the people who visit. In the wrong hands, though, your website can turn out to be more sterile and clinical than you intended. That’s the value of relying on expert web designers who specialize in online medical marketing.
Your design takes several steps, from simple wireframes to full-color representations. This design process includes:
The combination of these elements forms the overall website design. The visuals have to serve a purpose; everything has to improve the usability of your site.
Once you’ve approved the design, the leading programmers at Afya MD Medical Marketing begin writing the code to implement the design.
The process usually starts with developing your home page. Considered by many a landing page because it’s often the first page your visitors see, your home page gets special treatment. It sets the tone for the rest of your website.
Your other pages follow. How many pages your site has is determined in the Planning phase. Common interior pages include descriptions of patient conditions and the treatments you offer. Other pages in your online medical marketing website may include video, e commerce and interactive elements.
During certain milestones in the development phase, you can review your website-in-progress and share feedback. The website isn’t yet live to the public, but you get a special password-protected link so you can watch your website come together.
Your prototype website is the alpha website. The next phase, called the beta, puts your site through its paces for testing. At this stage, the top website development team at Afya MD Medical Marketing adds the finishing touches to your website and ensures that everything works properly.
Your website goes through an array of tests. The team tests your site on all supported electronic devices (such as computers, laptops, tablets and smart phones) and all supported web browsers (such as Chrome, Firefox, Internet Explorer and Safari).
Validating code is also a vital part of testing. It ensures that your website complies with web development standards. Again, it’s best practices for search engine optimization for healthcare practices that ensures your website works great no matter how your visitors find it.
The pinnacle of website development for healthcare providers is the launch of your new website. Your new site, with all its new content and its new look and feel, replaces your old site. This process is accomplished in a way that minimizes the chance that any communication and information gets lost in the shuffle.
In fact, your old site isn’t deleted until the top professionals at Afya MD Medical Marketing are satisfied that everything’s working properly. It’s a process that must be done right, with all the I’s dotted and the T’s crossed. That’s another reason to rely on the best website developers who have experience in your field of medicine. Online medical marketing begins with a fully functional website.
When you want a website, don’t settle for a yellow pages entry. Demand a marketing tool that works for your practice 24/7. Get search engine optimization for healthcare practices offered by the best SEO specialists and website developers. A fully supported website delivers an attractive ROI, keeping a steady stream of patients coming into your practice.
Just like your automobile, home or business, professional websites need to be maintained. Support not only includes fixing your website when pages or elements break, but also improving and updating content to your site. An active site attracts attention from both your audience and the search engines.
Website support and maintenance can be time-consuming, especially when it’s not your specialty. Concentrate on your medical practice and leave the online medical marketing to the experts at Afya MD Medical Marketing. Support services work hand-in-hand with website development for healthcare providers and deliver results .
We work closely with you every step of the way, starting from the beginning, with our assessment of your needs, all the way to a competitive analysis and outline of opportunities to reach your goals. Our team presents, revises and collaborates with you until we finalize the perfect design for your needs.
Identify the competition in your area
Research the most profitable keywords for your specialty
Identify content topics based on those critical keywords
Create a list of sections and subsections of your website
Write outstanding content relevant to your audience
Design your website and integrate your content
Optimize your content based on identified keywords
Optimize your website performance